Data Mastery for PMs

Summary: Master the art of crunching, analysing and presenting project data – the foundation every effective PM needs in an AI-driven world.

Time commitment: 2 sessions of 1 hour (one hour online course material, plus 1 hour practical session).

Why data fluency matters more than ever

AI tools can process information at lightning speed, but relying on them blindly leaves you vulnerable as a PM. The best project managers understand their data deeply—they know how to validate AI outputs, spot inconsistencies, and make informed decisions when the tools fall short.

In dynamic agency environments, your ability to slice, dice, harmonise and present data from multiple sources is what separates good PMs from great ones. While AI can accelerate your workflow, your analytical skills ensure you stay in control of your projects, your estimates, and your credibility with clients.

What’s covered:

  • Generating ballpark estimates with multiple budgeting scenarios
  • Transforming colossal media plans into manageable deliverables
  • Pulling data for delivery status across multiple projects
  • Presenting project data in a client-friendly format
  • Harmonising data for succinct project reconciliations
  • Understanding when to leverage AI tools – and when to trust your own analysis

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