Project management insights
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Gone with the digital wind: Why it was a mistake to let these 3 roles go from marketing
In the wake of the digital marketing revolution (which wasn’t that many moons ago) roles once firmly entrenched in the analog world found themselves standing at the crossroads of relevance. It always puzzled me why these production roles didn’t make it across the…
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5 Revealing Interview Questions to Ask a Project Manager
In the fast-paced world of marketing and advertising agencies, project managers (PMs) play an essential role in ensuring that campaigns are delivered on time, on budget, and with the creative quality that agencies demand. But how do you separate the wheat from the…
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3 Humble Skills That Great Agency Project Managers Have
When marketing and advertising agencies hire project managers, the job ads often feature very long shopping lists of requirements, from important traits that go without saying, e.g. “interpersonal skills”, to highly demanding expectations like “drive creative excellence at all times”. However, there are…
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5 Ways to Streamline Marketing Delivery in an Agency
What’s cooking in agencies these days takes a hell of a lot of processes and energy. The final deliverables often don’t look complicated in and of themselves, but the reality is that between the client’s wish list and the final product, there’s a…